Monday, February 6, 2017

OUGD503 - Stratford Literary Festival Book Jacket: Typeface Considerations

Display Typeface - The display typeface will be a serif typeface so that it keeps to the theme of a modern, medieval, Shakespearean-time design.


Caslon
Caslon is a classic British typeface that was founded in 1772. The typeface is a popular elegant type as the length of the characters are longer than the width, giving the appearance of an assertive typeface.

Optima
Although this is not a serif typeface, it has been considered as the characters look slightly medieval due to the strokes becoming wider then thinner. The stokes look slightly curved too so it gives it more character.

HamletOrNot
This was a typeface found online due to failed attempts of finding a medieval typeface from the standard Font Book. This typeface immediately makes you think that it is old, outdated and medieval which is what the book jacket needs. The typeface isn't overwhelming where you cannot read it, it still has medieval characteristics but is also readable. 

Body of text - The body of text will be a sans serif type as it will neutralise the serif typeface so that they work well together.

















Futura
Futura is mainly used for posters as they have a bold look. The Futura typeface is symmetrical and pleasing to the eye however, because the type is bold, it may be more difficult in to read in a smaller point text. It also may remove the appeal from the display type or clash with it.



Helvetica
Helvetica typeface was created for neutrality. It works well with any typeface and it is a popular go-to typeface for any occasion as it is unbiased.


Gill Sans
The characters of Gill Sans appear to be more chirpy due to the appearance of its fullness. The typeface has equal stroke weight around each character making it appear consistent and stable. Gill Sans would work well with the HamletOrNot due to it's fun nature.

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