The history of The Grown Up Chocolate Company
September 2011 - The company was born
May 2012 - Their chocolate bars seem to be especially popular in Norway
August 2012 - They produced 25,000 bars in 5 days
September 2012 - They introduced the Salted Peanut Bar and it was their 1 year anniversary
October 2012 - Their bars go global
November 2012 - After popular demand, they produced a Dark Chocolate flavour
December 2012 - Their chocolate bars were recommended by Vogue
January 2013 - Introduced 3 new flavours
February 2013 - Introduced the 'Tasting Club'
June 2013 - Introduced 4 new flavours
The idea of the company is that they reminisce of the bar they used to eat as children but as Grown Ups.
The feel of their website has a lively personality due to the colours and also their tone of voice, especially on the 'Meet the team' page, they tone is playful, humorous and care-free as Grown Up kids.
Stockists (as well as their own website)
- Ocado
- Booths
- BP
- Virgin Atlantic
- Thorntons
- Hotel Chocolat
The packaging design that Thorntons use are very minimal where they really only feature their logo, collection and images. Their packaging seems like it would appeal to older people since it just looks outdated and boring.
Hotel Chocolat
Hotel Chocolat packaging is also minimal but elegant at the same time. They use the right colours that work together that makes it look elegant. Their designs only feature their logo and the collection too but it looks effortless and sophisticated. When they use colours, they use muted tones so that it appears softer and luxurious. The packaging would appeal to people aged 19-50.
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