OUGD503 - Collaborative Practice: The Grown Up Chocolate Company: Brief Interpretation

The Grown Up Chocolate Company are launching a new product that will allow them customers to customise their own chocolate bars from a list 100 ingredients. This will only be available to do on their website as not only can they customise their flavours, they can also customise the design on the wrapper where they can upload images onto.

The brief is to create the design of the outer sleeve that the chocolate bar will be presented in (fits 3 100g bars). The design could be anything we want as long as it reflects the company and would make their product stand out.

We’re open to ideas, and are seeking original, surprising designs that use the simple box and outer wrapper format in an inventive, creative way.

They want the packaging to appear elegant and mysterious and allude to the mystery of what might be inside. The packaging should be playful so it shows their personality. The audience is for young professionals of any gender. The packaging should be design to make their company stand out. 

Along with the packaging, they want a landing page designed so that the product will be presented to customers when they click through their site to explore the customised product. The webpage design should reference the packaging to create a cohesive image for the new concept.

Mandatory requirements
Take into account the brand guidelines which are included in the Project Pack.

Our logo and strapline, ‘Nice try kids but it’s not for you’, must feature on both the box and the outer sleeve.

Designs must follow the at templates for the box and outer sleeve provided in the Project Pack. They must wrap around the entire box and entire outer sleeve, and you might consider how graphics, images or text might be used in unusual parts of the packaging.

A panel of dimensions 8cm x 4cm should be set aside and left blank on the box, to allow us to incorporate ingredient and nutritional information.