Collaborators: Hannah Johns and Siobhan Spencer.
The first initial meeting we had, unfortunately one of our team members couldn't attend due to illness. Myself and another team member decided to look more into the brief and discuss what the brief wanted us to produce and what kind of theme they wanted to relay on to the consumers.
Key words from the brief
- Sophisticated
- Original and inventive
- Humour
- Young professional of any gender
- Allure to the mystery of what is inside the packaging
They would like us to produce a design for their box and outer sleeve for their new personalised chocolate bars and show mock ups. They would also like us to produce a cohesive e-commerce landing page to advertise their new product.
We discussed that we should look into competitors at the same price point and how they package their products. We thought it was best to come up with ideas as a whole instead of just the two of us.
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