OUGD503 - Collaborative Practice: The Grown Up Chocolate Company: First Initial Ideas

The second meeting we had, everyone showed up to discuss ideas. We discussed what each of out job roles are. As Siobhan is an Illustrator, she is going to do the illustrations of the design - experimenting with. Hannah and I are going to doing the packaging/webpage - I am going to re-create the physical packaging so we have an idea of the size then I'm going to do the mock ups of the designs onto the packaging, Hannah is going to create the landing page for the 

e-commerce webpage. Even though we have our own roles, we're still going to be equally involved in each others roles as we are our own, giving each other feedback and discussing layouts and ideas between each other.

Looking back on the brief again, we had discussed that although they say that they want their chocolate to appear to all genders, their packaging and website has a bright pink heavily involved as one of their main colours which makes it look more feminine than unisex.

Their slogan which is 'Nice try his, but it's not for you!' and their current individual chocolate bar packaging has a picture of a child is a little too obvious so using child-like features may be too easy and certain.

Ideas

• Patterns and solid colours are trendy at the moment and will fit the target audience of young professionals
• Hand painted repeated patterns
• Screen printing - reinforce the message 'Made with love in the UK'/handmade feel
• Humorous - Puns
• Creating pattern design from the flavours they offer
• Foiling (gold) - luxury, elegance
• Look at how chocolate is made and maybe incorporate it onto the design
• Make it more gender neural by using stereotypical gender colours or by using natural colours
• Cocoa bean pattern - it is what all the chocolate bars have in common even if they are all different flavours
• Make it more humours with amusing/childish messages inside the tray
• Add hidden messages inside the tray

Inspiration