The brief requires a small sentence of encouragement and uplift so choosing the right typography would help someone keep calm. The body of text in the Papyrus brief will be a serif typeface as it is said to be easier to read. The serifs on the typefaces are a guide that help move your eyes more easily therefore making reading easier. So, as the colouring book is to help you become less stressed and calm, a sans serif type may be beneficial to the design.
Caslon
Although Caslon is seen as a classic, sophisticated typeface, it may not work for this brief as it may look to formal and serious whereas the brief is suppose to be relaxed. The typeface appears too assertive.
Georgia
Georgia is slightly similar to Caslon but is weightier which can make it appear too bold and it may take away the attention from the whole design.
Baskerville
As it appears to have equal measurements for the length and width, it makes each character look fuller and more open. This would be ideal to use for this brief as it seems attentive and favourable.
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