Brief 6: Research Led Brief - Beauty Review App - Brief

Background
People in society are becoming increasingly aware of beauty and standards. People appear to be taking charge of their body and skin whether that is by the clothes they wear, eating habits, exercising, meditating, taking care of their skin, wearing make-up as part of their daily routine.

The use of social media has risen significantly where people are checking upon it multiple times throughout the day. With that, 'everyday people' are exposed to advertisements or from people they follow - showing and sharing products that they 'love' whether that be genuine or sponsored.

Problem
The use of social media and the internet has influenced people's buying decisions such as bloggers/influencers and celebrities. Sometimes it is difficult to see whether the original poster (a potential role model) does genuinely like and uses the product or if it is because they have been asked to make a sponsored post.

With the rise of YouTube stars and fashion bloggers, the influencers are receiving products for free to try or are being paid to share them with their audience. If there are people that look up and are inspired by social media influencers/bloggers and celebrities, they would most likely care and listen to their opinions. Therefore, if a blogger/influencer or celebrity said that they loved a particular product, people would immediately go and buy it and not really thinking about whether it would work for them which may lead to them wasting their money.

Solution
Create a beauty community app that allows real people to socialise and interact with other beauty lovers where they can share their opinions on certain products and recommend products to others such as dupes and tips.

An app would allow the user to be able to access information whilst on-the-go/shopping where they don't have enough time to access several webpages to find different reviews. The app would filter all reviews from shops such as Boots and Superdrug as well as allowing people to manually review the items onto the app.

A barcode scanner option of the product for ease of use as it may save them time whilst they are shopping rather than having to type in the product name.