The final design of the chocolate bars are quite simple yet playful like The Grown Up Chocolate Company’s brand.
The final design appears to keep up with The Grown Up Chocolate’s nostalgic concept as the ingredients such as the candy floss, popcorn and doughnuts are flavours that are associated with childhood and guilty pleasures. Another guilty pleasure for adults is alcohol so having a mix of both alcohol and sweet treats, in a vegan, dairy free and nut free chocolate bar would make it seem less of a bad thing to indulge on.
The whole design of the packaging looks enjoyable, lively and impactful as the type-heavy product name and description is balanced out by the simplicity and distinct pattern design in the background.
The key message of the product being dairy free, nut free and vegan, we have also added ‘Free from children’ as we wanted to reflect the humour of the brand and also as it should be for adults to enjoy.
The packaging design and the landing page of the website work together to create a fun - adult themed, chocolate and alcohol infused indulgence. The landing page is supposed to remind the audience about the games that they used to play and remind them of what they enjoyed as children.
‘The Chocolate Cocktail Collection’ range shows to The Grown Up Chocolate Company’s audience that they are chocolates that are reminiscent of childhood but with an added fun surprise. The new range is supposed to make the audience feel like a child again - giddy and enjoy the little things such as the unique flavour of the collection.
As the brief was quite broad, we found it difficult to come up with ideas for the target audience therefore had to interview some people from their target audience. The interviews took longer than expected as the interviews have been condensed and there were some people that didn’t want to be asked questions.
The external collaboration with Karolina was difficult as we are both in different cities and we both have a lot of work going on at the same time. The communication was informal therefore we couldn’t get a clear idea of what we wanted.
However, overall, we both pitched in and created the design for The Grown Up Chocolate Company and are happy with the outcome.
The final design appears to keep up with The Grown Up Chocolate’s nostalgic concept as the ingredients such as the candy floss, popcorn and doughnuts are flavours that are associated with childhood and guilty pleasures. Another guilty pleasure for adults is alcohol so having a mix of both alcohol and sweet treats, in a vegan, dairy free and nut free chocolate bar would make it seem less of a bad thing to indulge on.
The whole design of the packaging looks enjoyable, lively and impactful as the type-heavy product name and description is balanced out by the simplicity and distinct pattern design in the background.
The key message of the product being dairy free, nut free and vegan, we have also added ‘Free from children’ as we wanted to reflect the humour of the brand and also as it should be for adults to enjoy.
The packaging design and the landing page of the website work together to create a fun - adult themed, chocolate and alcohol infused indulgence. The landing page is supposed to remind the audience about the games that they used to play and remind them of what they enjoyed as children.
‘The Chocolate Cocktail Collection’ range shows to The Grown Up Chocolate Company’s audience that they are chocolates that are reminiscent of childhood but with an added fun surprise. The new range is supposed to make the audience feel like a child again - giddy and enjoy the little things such as the unique flavour of the collection.
As the brief was quite broad, we found it difficult to come up with ideas for the target audience therefore had to interview some people from their target audience. The interviews took longer than expected as the interviews have been condensed and there were some people that didn’t want to be asked questions.
The external collaboration with Karolina was difficult as we are both in different cities and we both have a lot of work going on at the same time. The communication was informal therefore we couldn’t get a clear idea of what we wanted.
However, overall, we both pitched in and created the design for The Grown Up Chocolate Company and are happy with the outcome.
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