For the final layout of the packaging design, I designed it so that most of the elements such as the barcode placement, ingredients and descriptions were in the same placements as their existing design expect it included the additional information about their new vegan, nut free and dairy free range.
The final design is positioned vertically as it allows more room to include the product description and have the pattern design sporadic and minimal.
The logo placement within the pattern design merges better as the sparse illustration design as it allows for more white space overall.
The product name and description of the chocolate bar is created using The Grown Up Chocolate Company’s typeface which is Proxima Nova. As the brand has existing designs that show that they experiment with type formatting, we also did the same to our design and made sure that the typesetting fitted equally within the centre of the design. We have altered the point size and the tracking of the type according to the product name and description of each bar.
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