Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design ideas

 

We wanted to use illustrate models onto the design as we felt it was appropriate to target the younger and middle-aged audiences. The models would almost be a representation of them in the theme park but as an adult instead. We got the idea from The Grown Up Chocolate Company’s existing deign of the child wearing adults clothing. I was supposed to create the theme park design and Karolina would create the models and we would come together and alter the design if appropriate. We wanted to make the design diverse so we had the idea to have different women on each flavoured chocolate bar be a representation of them in the theme park but as an adult instead. We got the idea from The Grown Up Chocolate Company’s existing deign of the child wearing adults clothing. I was supposed to create the theme park design and Karolina would create the models.We wanted to make the design diverse so we had the idea to have different women on each flavoured chocolate bar.