Brief 5: Starpack Luxury range of cans for teas or coffees (Collaboration with Stephen Dale) - Development of tin labels

The ‘Raritea’ tin labels, which will simply be emphasised through embossing and finishing on the tins, feature cut-out corners and a decorative lineborder reinforcing of the Art-Deco visual language.

Typographic information featured on the labels of each of the 3 tea tins is communicated via distinctand decorative typeface ‘Insomnia Deco,’ reminiscentof 1920s ‘Gatsby’ style, along side Futura and Futura light, used in the communication of blend names and information requiring greater legibility at a smaller pt. size. These typefaces form cohesion through weight of line, and are to be de-bossed with gold gloss varnish into the matt varnished black labels for added luxury and shelf-impact.

The three numbered blends, ‘Absolute Rose,’ ‘Sheer Ginger’ and ‘Jasmine Jewel,’ have been devised increating a range of products which allow for potentials of sought after discovery to be made by luxury consumers, as well as to target the shift is trend

for more ‘rare’ blends of tea. In addition to offering a range of flavours, each blend is also a different typeof tea (Black, White and Green).