Tuesday, March 6, 2018

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Initial ideas




From the feedback and research we conducted, we came up with the ideas and thought about adding an alcohol twist with each one as it is an adult treat:
  • A circus/theme park 
  • 'Girls night in'
  • Cinema-themed - ‘admin one’ ticket design.
We had originally chosen the fun-fair/circus idea as generations of people have been to a 
fun-fair/circus at some point in their lives and it’s about being younger and having fun. We wanted to remember the taste of the foods sold at fun-fairs but alsoincorporating alcohol with typical fun-fair treatsmeant it would be exclusively for grown-ups.



We looked at some design inspiration and while we do not want it to be as bold as these designs, the theme is what we're going for.

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