Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design pattern

The colours chosen for each chocolate bar packaging design were selected by the representation of each ingredient. We tried to limit the colours by selecting from the similar shade range but, also made sure to make the colours pop and stand out so that it shows that it is fun and all flavours are different.
I created the pattern illustration of the candy floss and champagne and doughnut and Irish cream flavoured bars by hand and then I added the colours later on. We chose the colours of illustrations as close to the actual product itself so that it would be as realistic and easily recognisable by the audience as it corresponds to the actual product itself.

The type-heavy design on the bottom half of the packaging balances out the pattern design and keeps up with the brands existing design; The Grown Up Chocolate Company always has their product description loud and clear so we experimented with kerning, point sizes and styles on the packaging on each row but overall, kept the description looking uniform and clean.

As most of The Grown Up Chocolate Company’s chocolate bar layouts are usually horizontal with thetype on the left, we kept it that way as we thought itwould look consistent to their existing designs.

However, even though the logo didn’t appear much of an issue on the candy floss and champagne and gin and tonic with lime and popcorn design, it didn’t work out with the doughnut and Irish cream design. Overall, we thought that the horizontal layout didn’t allow enough room for the product description and the logo to look coherent. The logo in the centre of the pattern design wasn’t working out as it looks overwhelming and the elements clash.

The pattern design was also an issue as the orderly layout makes the design seem flat and boring.
We wanted to introduce the design so that it was more subtle and would appeal to The Grown Up Chocolate Company’s customer profile and not to children.