The brief is to design the packaging and landing page that feature The Grown Up Chocolate Company's new range. They have not yet decided on the flavours so we can make it up in the meantime.
The idea of Grown Up Chocolate Company’s brand is that they like to reminisce about the chocolate that they ate as children but re-create it by experimenting with different flavours.They are soon entering the healthy snack market where they will be launching vegan, nut free, dairy free chocolate.
The idea of Grown Up Chocolate Company’s brand is that they like to reminisce about the chocolate that they ate as children but re-create it by experimenting with different flavours.They are soon entering the healthy snack market where they will be launching vegan, nut free, dairy free chocolate.
Their main customer profile is middle-aged women but they also want to target younger women.
Outcome:
This brief is in collaboration with Karolina Gliwa at Northumbria University.
Outcome:
Packaging and a landing page to promote their new range.
This brief is in collaboration with Karolina Gliwa at Northumbria University.
Karolina and I agreed that we should both do the illustrations together, I would create the packaging layout and she would create the digital mock up of the chocolate bar and the landing page.
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