Brief 5: Starpack Luxury range of cans for teas or coffees (Collaboration with Stephen Dale) - Development of Raritea branding

The ‘Raritea’ word-mark branding here uses a black and gold colour scheme, typical of the Art-Deco visual language and style (very ‘Great Gatsby’),emulating the glamour and exuberance of the period.The line detail of the ‘Insomnia Deco’ typeface providesa bespoke aesthetic, more akin to that of ahand-rendered typographic treatment, which aidsand enhances the ‘rare’ qualities of the brand,
leading to greater luxury consumer appraisal and shelf impact.