Brief 2: RSA Fair Play - Sleeve and leaflet design

The sleeve designs for the cards and the board game are simple and are a reflection of the board game.

The sleeves for the cards would have a default pack and depending on which of the 4 age groups that the consumer has bought, they will have cards suitable for them.

However, consumers can buy new card packs for people of different ages or if they ru out of their current pack, they can buy more questions individually rather than having to buy a new board game.

The board game sleeve features the logo, the age of the board game (comes in 4 different age ranges), the amount of players, warning symbol, about the game and it features elements of the game so that it gives the customer an indication of the concept of Wild Card.

The leaflet design is double-sided which will has the instructions for how to play with card and with a smartphone.

The paper stock used for the card and instructions leaflet is made from 200gsm standard, recycled matt stock as aesthetically, it works better alongside the wooden box and counters which also has a soft, matte, uncoated finish. 

For and the outer sleeve and card sleeves, it is made from 250gsm recycled matte paper stock. For the outer sleeve, it was originally printed on satin 250gsm stock as I thought it would be better as board game boxes usually have a glossy/satin finish for the outer box. However, after trying the satin stock, the texture and the look didn't look cohesive to the rest of the board game and it didn't feel nice.

To have the sleeve cohesive to the box and the contents, the matte stock would be the most suitable option as it ties in together. The outer sleeve of the board game is to protect the board game itself. 

The layout is very minimalistic and reflects the elements of the actual board game. The layout isn’t overly impactful as it is a board game that is aimed at people of all ages so the simplicity is welcome.