Brief 5: Starpack Luxury range of cans for teas or coffees (Collaboration with Stephen Dale) - Brief

To design and develop a new, exciting and eye-catching range of at least three tins for either teasor coffees. Students will need to create a fictitious brand targeting the quality retail sector, including duty free areas at airports and the higher-end retailers such as John Lewis, Selfridges and M&S.This new range is to be designed primarily forpurchase as a luxury gift pack. Metal offers great potential for creative design solutions with not only embossing and de-bossing but also the high quality
of print finishes that can be achieved with colour, varnishes and bare metal.
Consider when designing your range (minimum 3 inrange) marriageability as a set of three and that thelabelling, graphics and overall presentation ensure they are a family of luxury products.
When developing your designs consider re-usability of the tins for a secondary use within the home.
To meet food standards, the contents (tea, coffee or

infusions) would, if going into production, be sealedseparately in foil bags and presented in the secondarypack.

POINTS TO CONSIDER

• Creative use of tin.
• Marriageability as a set of three luxury tins.
• Innovative use of decorative and graphic elements.
• Re-usability as a secondary pack.
•  Shelf impact.
• Consumer appeal as luxury gift packaging.
• Materials to be used.

The set of tins must use tin-plate as the core element but your models can be made of any appropriate material to represent the metal components. Similarly, any appropriate material can be used to represent the tin contents.