After putting our research and ideas thus far to critique, and considering the briefs request for
a creative use of tin that will sit within the luxury gifting sector, Stephen and I decided to combine two ideas which together form a considered and well-informed concept.
The Name
‘Raritea’ - As consumer trends move away from the‘builder’s brew’ into more exotic blends and infusions, this name is a ‘blend’ word created by bringing together the words ‘Rare’ & ‘Tea’, and in doing so generating a brand name which sounds like ‘Rarity,’ though spelt alternatively. This play on words additionally represents the history of tea and its introduction to Britain through Princess Catherine Braganza of Portugal. When Catherine arrived in Portsmouth in 1662, she requested a cup of tea, though at this time it was a rare luxury, and was therefore unavailable.
This name also provides the opportunity for the packaging solution to take a rare form, homing in on luxury consumers’ penchant for discovery and premium quality, creating greater consumer appeal as a special product which is out of the ordinary.
Upon consideration of the visual style of the ‘Raritea’ brand and packaging, which needs to be unique
and luxurious, we gained the most inspiration from ‘Decade of the Teabag,’ the 1920s (as noted in earlier research).
The 1920s, also known as ‘The Roaring 20s,’ saw the introduction of Art Deco, or Style Moderne -
a movement within the decorative arts andarchitecture. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and anti-traditional elegance that symbolized wealth and sophistication.
Upon consideration of the visual style of the ‘Raritea’ brand and packaging, which needs to be unique
and luxurious, we gained the most inspiration from ‘Decade of the Teabag,’ the 1920s (as noted in earlier research).
The 1920s, also known as ‘The Roaring 20s,’ saw the introduction of Art Deco, or Style Moderne -
a movement within the decorative arts andarchitecture. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and anti-traditional elegance that symbolized wealth and sophistication.
Characterized by rich colours, bold geometric shapes, and lavish ornamentation, the notable features
of the style are simple, clean shapes and lines,ornamentation that is geometric or stylized fromrepresentational forms, expensive materials,modernity and symmetry.
Art-Deco is one of the most notable, distinct andstylised movements of design history, and bycapturing this aesthetic for the Raritea brand,potentials for luxury consumer appeal, shelf-impact and re-usability of the tins is enhanced, in addition to motives for gifting. The ‘anti-traditional’ style supports the brand’s focus on rarity.
of the style are simple, clean shapes and lines,ornamentation that is geometric or stylized fromrepresentational forms, expensive materials,modernity and symmetry.
Art-Deco is one of the most notable, distinct andstylised movements of design history, and bycapturing this aesthetic for the Raritea brand,potentials for luxury consumer appeal, shelf-impact and re-usability of the tins is enhanced, in addition to motives for gifting. The ‘anti-traditional’ style supports the brand’s focus on rarity.
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