Monday, February 12, 2018
Brief 2: RSA Fair Play - Logo idea
For the 'Wild Card' logo, I tried experimenting with the Baskerville Bold typeface alongside the colours of the board game. I realised that I was overthinking the typeface as these would not be suitable for a classic board game.
As the challenge and question cards are an important part of the game, having it in the logo will represent the game and also name of the game. The three logo ideas that I created above, with the bright colours look very outdated and unappealing.
These two however, would be more suitable as the logo design. These design uses elements that represents the cards in the board game but it doesn't exactly appear 'fun'.
Therefore, I experimented with the concept of word 'wild' and tried making the logo itself 'wild'. The logo literally represents the board game. The mix of the Baskerville type variations alongside the cards represents 'Wild Card'. This logo seems the most appropriate for the board game as it represents the majority of the elements in the logo itself.
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