The layout of the app design is organised and in a standard viewing which is similar to any other social media app. This allows for easy functioning where everyone at any age can use without it being complicated.
The rectangular and linear design icons on the app is supposed to allow the user to easily distinguish each feature as the design separates. This helps with user accessibility and convenience. To further the user experience and optimum functioning of the app, colours have been used to co-ordinate each area of the app for example, the peach colour will always be in reference to beauty and make up whereas, the blue will always be in reference to nail care.
Using colour-coding will help the user navigate through an understand the app more when they can associate an area with a colour rather than having to read the area. This will also save time as the user is able to find what they’re looking for based on the colour of the area, which helps them filter articles/ posts easier.
‘Loew Heavy’ is the main heading text typeface as it is bold and is easy to read and view. ‘Sofia Pro Light’ is used as the body text as the stroke point is much lesser than Loew Heavy. The contrast of both typefaces balance each other out and is a representation that beauty can be as bold or as subtle as each individual prefers. It shows that beauty comes in different weights, preferences and opinions and both typefaces come together to create a balance that work well alongside each other.
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