Brief 6: Research Led Brief - Beauty Review App - Website research

Shopping online can be difficult and a hassle just as the same as going in-store. A certain store may not stock a certain brand that the consumer is looking for therefore would have to go onto another website or shop to find the other product or some websites do not have a review option so it may be difficult for consumers to know if they're wasting their money or not.

Introducing an app may be more useful and helpful to consumers to compare, find and recommend products to other users. Their account profile would allow them to describe their physical appearance and particular concerns (if any) so that when they review a product, it would be an effective feature for the consumer to compare similarities or differences to make the best judgement to find out if the product will be suitable for them.

Product reviews
On most health and beauty websites, there is an average score rating, near the product name which is based from the product reviews from real people. Sometimes on these websites, it may be difficult to find reviews as some may not have any or enough reviews to make a decision about the product.