Brief 6: Research Led Brief - Survey

Have you ever regretted buying a beauty product?

• Always! I’ve wasted so much money throwing out make up because they’re not suitable.
• Yeah and it’s sad.
• I literally threw something out yesterday having
• only bought it last week because it was bad!
• Yeah.
• Yeah, some products just don’t hit the spot.
• All the time! It’s crazy how in America they can return used make up but all we can do is throw it out
• Yeah - it’s ridiculous.
• Sadly, yes. It happens a lot.

Do you feel like you’ve wasted money on something that was hyped up on social media?

• Yeah, I feel like they lie.
• Yes, they all seem to do sponsored posts now and can’t tell if they’re being genuine or not and I actually buy the product, so annoying.
• Everyone does ads now so I don’t buy ‘hyped’ products anymore unless I really look into it or else I’d waste my money.
• Yeah and most of the products are expensive!
• Yeah! Those illuminating drops!
• I can never tell anymore if products are actually hyped because they’re good or if it’s because they are influencers who are hyping them up to get paid.
• Yeah. It’s especially annoying when the product is from a different country.

How do you go about buying a beauty product?

• I usually go by word of mouth - family, friends,
  colleagues
• I do extensive research!
• If they do testers, I usually ask for testers.
• If I want an expensive product, I will wait until
  there’s enough reviews to see if I should buy it.
• Reviews
• Reviews or recommendations
• I just hope for the best most of the time.

Do you ever read product ratings?

• Yeah! I don’t have money to waste
• Every time - without a doubt.
• Yes but it’s difficult to find most of the time.
• Yes but sometimes some products don’t have any ratings or reviews so it can be difficult.
• Yeah if I can be bothered - it’s a hassle most of the time
• Yeah I do it a lot
• Only if I can be bothered

How would you feel about a platform where all reviews are in one place?

• That’ll be so great and helpful!
• I’ll be on it straight away!
• An app would be amazing. Like on the go thing.
• YES! That would be perfect!
• I’ll have so much spare time and money if I could find a platform like that!
• You mean all reviews in on once app or something? That would be amazing!
• I’ll never complain again about struggling to find products! Like you can’t even run out of reviews!

From reading the feedback, it does seem like people are also frustrated about products being hyped about but not performing as they hoped. Wasting money in general is an issue but when people spend money on high end beauty, they cannot get a refund because of hygiene purposes.