Monday, April 30, 2018

Brief 6: Research Led Brief - Beauty Review App - Evaluation

The name ‘Cosmetology’ is suitable for the app as it references the beauty community and the beauty industry.

From the feedback, everyone (including myself) would like an actual app like this where we are able to have all reviews in one place as it will be a lot more convenient.
I think that the design overall does reflect a beauty app as it looks very on-trend which is perfect as the main audience for this app would be those who look up to bloggers/influencers from Instagram and Youtube.

The final outcome of the app appears modern, contemporary and trendy, I think it is an app can be aimed at anyone of any gender or age as the layout is simple and easily to navigate though as it is a standard and similar to existing social media apps.

The design of the app is bold and with the use of the colour scheme and the differentiating heading and body text. The rectangular box icons makes the design appear organised and allow the user to easily select the options.

The app is a platform for anyone to access and use to share their tips and advice to one another. The main purpose of the app however, is to read the ratings and reviews of a product before you buy which it does. It also has a feature that allows the consumer to either search for a product manually or to scan. This app was supposed to be easy and user-friendly which it is. The colour coding allows the user to easily identify a category without having to read the product name.

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