I had chosen this brief as I wanted to broaden my illustration design style. My designs are usually created for the purpose to be seen digitally or on some sort of packaging. I haven’t created anything thus far for clothing and this brief allowed me to design for something that I wouldn’t usually design for.
I found this brief fun and exciting to do as I felt that my design could be more relaxed and I didn’t have the pressure to have to design something perfectly. I’ve also not tried to design any clothing pieces either so this was something that I was sure that I could create and for it to look recognisable.
The final t-shirt design looked better than I thought. I wanted to make sure that I achieved simplicity and for it to also look unique. I do think that the jeans do look realistic - or as realistic as it can from being an illustration. I believe that the colours, style and type all work together to make it seem wearable and reflect on Gap’s brand.
The only thing I wish I could’ve changed in the submission is the white background of the design. I would have wanted it to have a transparent background instead but I didn’t realise it until I looked at the other submissions.
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