Brief 6: Research Led Brief - Beauty Review App - Typeface consideration

Heading text
For the app design, I want it to appear bold, modern, chic and confident. Therefore, the app should feature a bold serif typeface to use for the heading text in the app.



Loew Heavy is a geometric typeface, the mechanical shapes have been designed so that the letters will appear legible in small and larger sizes. The typeface is influenced by the early industrial designers and is a modern typeface.

The Raleway typeface features both text figures and linking numbers which makes it unique. The Raleway type is designed with a single weight which makes it equally weighted throughout each letter and appear clean and sharp.

Proxima Nova is a popular typeface as is known to be a hybrid between Futura and Akzidenz, it is a combination between geometrics and modern proportions.

I have chosen to use the Loew typeface for the app design as believe the boldness, geometric-mechanical shaped letters makes it appear confident, loud and proud which is exactly what I want the app to portray to its users and relay how they should feel.

Body text
For the descriptions, articles and posts, there would need to be a body text typeface that will work well alongside the Low Heavy typeface. I will be using another sans serif as the modernity of typeface will reflect the target audience of the app.



Futura is a classic and popular sans serif typeface that is based entirely on geometric forms. Almost all the letters have even strokes throughout.

Lato is a typeface that was created in 2010 by Polish designer, Łukasz Dziedzic. 'Lato' translates to summer. The round details of the letter is supposed to give a feeling of warmth, like the summer.

Sofia Pro Light is a redesign of the Sofia typeface which was created in 2008. The typeface is supposed to appear modern and harmonious as body text and headline text.

For the body text, Sofia Pro Light seems the most suitable as the letters looks the most similar to Loew Heavy so it would help create a better balance between the two. The Sofia Pro Light typeface seems the most modern-looking and has more personality as opposed to the other two.