The influence of bloggers and influencers can have biased opinions as they may simple be getting paid to lie and feature the product to be paid. Especially if the consumer is naive, they would buy the product as someone they look up to has endorsed the product.
Shopping online can be difficult and a hassle just as the same as going in-store. A certain store may not stock a certain brand that the consumer is looking for therefore would have to go onto another website or shop to find the other product or some websites do not have a review option so it may be difficult for consumers to know if they’re wasting their money or not.
Introducing an app may be more useful and helpful to consumers to compare, find and recommend products to other users. Their account profile would allow them to describe their physical appearance and particular concerns (if any) so that when they review a product, it would be an effective feature for the consumer to compare similarities or differences to make the best judgement to find out if
the product will be suitable for them.
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