Gap was founded by Donald and Doris Fisher in 1969 when Doris had made jeans for Donald as hecouldn’t find a pair that would fit him.
In the beginning, Gap was named ‘The Gap’ by Doris Fisher which was a reference to the generation gap.
Their first store was located in San Francisco onOcean Avenue in 1969. At this time, they only stocked Levi’s clothing and LP records so that they could attract the younger audience. In 1973, they released a radio jingle that had advertised clothing for every ‘shape, sex or [and] size’. In the 1997, they went digital and started selling their clothing online.
Their attitude is ‘American Optimism’ and their styleis casual, clean and confident. Gap embracesyouthfulness and the freedom to express individual style.
They now have 1,700 stores worldwide, in 70different countries.
Generally, all their t-shirts - both men and women’s are plain or have the GAP logo so I couldn’t take away anything from their current designs.
The box placement on the tee-shirt is a representation of their iconic blue box of their logo design.
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