Studio Brief 02 - Design for Screen: Track Point App Evaluation and Images/Video

The final parcel tracking app successfully solves the initial problem that was identified when re-writing the blank brief. By researching the issues people face with parcel tracking and existing parcel tracking apps, the app takes into consideration the problems from customers such as being able to contact couriers and the hassle of having to find the email with the parcel tracking as it allow users to use the app confidently and easily, like it should be. The layout of the app design looks as minimal and as simple as possible to avoid stress when users use the app.

The logo and 'Track Point' name is made to work well together as it is suppose to be obvious and suggest what it says and how it looks. This is so users can easily detect what type of app it may be.

By researching existing courier company apps and third party tracking apps, the direct courier apps are easy and simple to use but it is not convenient as users would have to download each courier app and third party apps require to input your tracking details manually (some features would have to be paid for). The app eliminates the problem by allowing users to track all their parcels (no matter the courier) for free on an app since the clients would be all couriers so they would all be on one network. The idea of the app was the best idea for the target audience which are people over the age of 16 that work full time/students that study full time and are not always available at home.

The app shows the brand/company of where the parcel is from as oppose to what courier it's being sent by since people didn't seem to care what courier it is being sent by, but rather what parcel it is. E.g. ASOS instead of DPD.

Track Point will allow users to log onto the app using their email address and password in which the app will automatically detect all known courier services so users wouldn't have to worry about having to input new parcels as it will automatically show up. In terms of the delivery itself, the user has the option to have their items to be delivered to a 'safe place' or to preferred neighbours (and input neighbours to avoid) if they're not in. Users can also add other email accounts if they have several such as other personal or work emails accounts so the parcels will still be in one place. Users can edit this type of information on 'My Account' section on the accordion.

The app allows the user to input their timetable of when they're unavailable (if known) so the delivery courier driver knows whether to try to deliver to the user or just deliver to the safe place/preferred neighbour. If users don't know when they'd be in or not, they could just turn the setting off or turn the automatic location setting where the app will automatically locate using the location service to see whether they're home or not. This is found on the icon of the setting pictogram.

The homepage is a live feed of the recent updates of parcels that have been dispatched/delivered or undelivered. The accordion allows you to see 'All Deliveries' which users can view all parcels - whether they've been delivered/dispatched or undelivered and are able to view more details or delete as they choose.

The last section of the accordion is 'Courier Information'. The app is suppose to be for convenience and ease of use so, if the user is having any problems at all with their parcels, they can click on the 'Courier Information' section and they would be able to find the couriers contact number instead of having to find it online.

The yellow (#FFF960) tone used in the app is influenced by the idea of green (successful delivery) and red (unsuccessful delivery), yellow being the neutral colour of the two. The yellow indicates that it is not influenced to a particular definitive side (green or red) but is instead, impartial. This particular yellow colour looks bright and lively which is how users should feel when they receive their parcels. The previous research had shown that people were negative and frustrated when receiving parcels as they consider it as a hassle, which it should not be and the yellow makes it appear more joyous. The other colours that were used are neutrals since the yellow colour is bold in itself and because it looks eye-catching enough that it didn't need an additional colour.

The use of Helvetica as the body of text reinforces the neutral nature of the app and the idea of using yellow as the colour. Helvetica holds no meaning and is un-biased so it doesn't particularly make you feel excited or disappointed. DIN Condensed Bold used as the display typeface makes the app appear more charismatic and confident as the narrow width and tall height makes the letters look confident.

The pictograms used on the app makes it easier for users as they are easily recognisable and so the user aren't overloaded with words. Pictograms are also recognised by many people regardless of age or language so it allows a wider range of people to potentially use it for an ease of use.