Brief 6: Research Led Brief - Beauty Review App - Evaluation

The name ‘Cosmetology’ is suitable for the app as it references the beauty community and the beauty industry.

From the feedback, everyone (including myself) would like an actual app like this where we are able to have all reviews in one place as it will be a lot more convenient.
I think that the design overall does reflect a beauty app as it looks very on-trend which is perfect as the main audience for this app would be those who look up to bloggers/influencers from Instagram and Youtube.

The final outcome of the app appears modern, contemporary and trendy, I think it is an app can be aimed at anyone of any gender or age as the layout is simple and easily to navigate though as it is a standard and similar to existing social media apps.

The design of the app is bold and with the use of the colour scheme and the differentiating heading and body text. The rectangular box icons makes the design appear organised and allow the user to easily select the options.

The app is a platform for anyone to access and use to share their tips and advice to one another. The main purpose of the app however, is to read the ratings and reviews of a product before you buy which it does. It also has a feature that allows the consumer to either search for a product manually or to scan. This app was supposed to be easy and user-friendly which it is. The colour coding allows the user to easily identify a category without having to read the product name.

Brief 8: Gap X Me - Evaluation

I had chosen this brief as I wanted to broaden my illustration design style. My designs are usually created for the purpose to be seen digitally or on some sort
of packaging. I haven’t created anything thus far for clothing and this brief allowed me to design for something that I wouldn’t usually design for.

I found this brief fun and exciting to do as I felt that my design could be more relaxed and I didn’t have the pressure to have to design something perfectly. I’ve also not tried to design any clothing pieces either so this was something that I was sure that I could create and for it to look recognisable.
The final t-shirt design looked better than I thought.
I wanted to make sure that I achieved simplicity and for it to also look unique. I do think that the jeans do look realistic - or as realistic as it can from being an illustration. I believe that the colours, style and type all work together to make it seem wearable and reflect on Gap’s brand.

The only thing I wish I could’ve changed in the submission is the white background of the design. I would have wanted it to have a transparent background instead but I didn’t realise it until
I looked at the other submissions.

Brief 6: Research Led Brief - Beauty Review App - Feedback

Would you be interested in this app if you saw it advertised?

• This is definitely something I would download.
• Does this actually exist? Because yeah.
• Yeah 100%
• Yes, I’d love something like this.
• I think it’ll be very useful so yeah.
• Yes, it looks good.
• I would try it out yeah!
• Wow this is amazing! I want this app.
• Of course! I’m always looking for the latest product.
• Yeah, I would especially use the make up one.

What are your thoughts on the layout?

• I don’t hear the word often but it makes sense
• It’s fitting for a beauty app
• I like it as you can understand it is about beauty
• It’s an easy name to remember
• Not a word that you hear a lot so it’s good and unique
• It kind of sounds fancy for beauty but not tacky
• I think you’d be able to understand the app content easily just from the name
• It sounds quite unique
• I like it. It sounds science-y
• It sounds like a beauty school but I guess it kind of is

What are your thoughts on the name?

• I don’t hear the word often but it makes sense
• It’s fitting for a beauty app
• I like it as you can understand it is about beauty
• It’s an easy name to remember
• Not a word that you hear a lot so it’s good and unique
• It kind of sounds fancy for beauty but not tacky
• I think you’d be able to understand the app
• content easily just from the name
• It sounds quite unique
• I like it. It sounds science-yIt sounds like a beauty school but I guess it kind of is

What are your thoughts on the colour scheme?

• Again, subtle and easy to see
• It’s quite calming actually
• Classic, no-nonsense
• I like the combination, they work well together• I like how it’s not stereotypical beauty colours
• Classy
• Minimal and uplifting
• I’m glad it’s not pink because that would be what people would automatically think.
• I like it! It’s soft and light
• Nice subtle combination.

What are your thoughts typefaces?

• I like the bold one, it looks modern
• I think the thickness of the title and the body text are complementary
• I like the contrast of the thick and thin typeface
• I really like the bold text. It seems very trendy
• The bold and the thin type is easy to differentiate which is what you would want.
• They work great together
• I like the different weights. You can see the difference between the title and the main text
• The bolder text really stand out and easy to read and it looks good with the body text
• I think the whole app looks great
• A nice contrast of typeface

Brief 6: Research Led Brief - Beauty Review App - Final app design

Brief 8: Gap X Me - Submission

Title
The design has been titled ‘What’s your style’ as not only is it supposed to celebrate Gap’s 50th anniversary but to also celebrate everyone’s different styles. 

Manifesto
The manifesto reads ‘By celebrating the 50th anniversary of the Gap brand and how it started out, the teeshirt features what I believe Gap to be which is denim jeans. The teeshirt design includes different styles and variations of existing and previous jeans as everyone is different and have their own style.’

Brief 6: Research Led Brief - Beauty Review App - Design development

Landing page

Product navigation page

Skincare trends

Skincare article

Beauty products

Beauty review page

My profile

Homepage

Favourited items

Nail care post

Scanner

Settings

The layout of the app design is organised and in a standard viewing which is similar to any other social media app. This allows for easy functioning where everyone at any age can use without it being complicated.

The rectangular and linear design icons on the app is supposed to allow the user to easily distinguish each feature as the design separates. This helps with user accessibility and convenience. To further the user experience and optimum functioning of the app, colours have been used to co-ordinate each area of the app for example, the peach colour will always be in reference to beauty and make up whereas, the blue will always be in reference to nail care.

Using colour-coding will help the user navigate through an understand the app more when they can associate an area with a colour rather than having to read the area. This will also save time as the user is able to find what they’re looking for based on the colour of the area, which helps them filter articles/ posts easier.

‘Loew Heavy’ is the main heading text typeface as it is bold and is easy to read and view. ‘Sofia Pro Light’ is used as the body text as the stroke point is much lesser than Loew Heavy. The contrast of both typefaces balance each other out and is a representation that beauty can be as bold or as subtle as each individual prefers. It shows that beauty comes in different weights, preferences and opinions and both typefaces come together to create a balance that work well alongside each other.

Brief 8: Gap X Me - Development

 



I wanted the outcome of the design to be simple where it would show different variations and styles of jeans from both men and women’s sections of the brand.

The different colours and styles of the jeans are influenced by their existing and previous denim jeans that Gap stock. To make the design appear more realistic and relaxed, the illustrations of the jeans are presented in natural positions such as cross-legged or folded up as they would be in it’s natural setting whilst at home or in store.

As I didn’t want to over-complicate the design, I have chosen to use 4 different jeans style positions and repeat the designs but so that it shows differentiation, the colours and the styles have been changed so they do not look the same.

Once I finished adding colour to the jeans from the images, I experimented with different layouts and patterns to see which would be the most suitable.

I tried different placements such as making the design fill the whole square and try different rotations but Irealised if there was a repeating pattern on a t-shirt,the cut-off of the design may look odd.
I settled on the layout of one style of each design as it looks much cleaner and it allowed room for addition- al information which it celebrates year of when Gap was founded.

For the typeface, I researched into Gap’s existing posters and their logo typeface. While I couldn’t
find the original Gap typeface, the closest was Spire. Although it may be easier to guess the brand of thet-shirt from it having the Spire logo, the type itself made the whole design seem old and it doesn’t match alongside the illustration design. The combination of the two looks odd.

From their many poster and advertisements, Gap uses Helvetica Bold for their headings. Helvetica is a neutral typeface as a popular choice to use with alongside many typefaces and designs. Helvetica Bold worked much better alongside the illustration designthan Spire did as it makes the design appear modernand contemporary which I had in mind.

With most brands, Gap has a signature colour which is a navy blue. I tried the type in their blue and with black. The difference is subtle as the blue is quite dark itself but I was leaning towards the type in black.

I asked a few people on their opinions on which one looked better and though they knew it was for the Gap competition, they preferred the black as all the jeans have a black outline so the black typeface would look consistent to the design.

The final design I had chosen was the design with the black typeface as I do agree that it looks more consistent with the design. The layout of the design is placed centrally so that it looks clean and orderly.