Symbols

Using the Oti Aicher 45º pictogram grid, we have to create a monotone symbol to communicate a sporting event sing only shapes and colour. Consider the audience, scale, contrast, compact and clarity. 

The ease and constancy of this design makes the pictograms look simplistic and easily to see as it communicates the sport effectively.

These designs does not look appealing because the black the lack of white space makes it look dull and boring. 

The colours used on this design make it look more bold and interesting as it gives the pictogram more character because it uses complimentary colours that make it vivid. 

The design is effective because of the inconsistent shape of the pictograms make it look fun and carefree. The designs are made using different line weights so it makes the drawings more appealing.

Sketches

I chose the sport badminton because the sport may be difficult to distinguish between tennis therefore I wanted to create a pictogram so that people would easily understand what sport it is.

Digital

This image is what I wanted to re-create in a pictogram because it shows the sport in action therefore would be more easily recognisable. 

As badminton doesn't really associate with any particular colour, I experimented with a few main colour choices. I thought the red background design looks the most successful, this is because the blue colour would be associated with water sports, green would be associated with track and field and the black colour looked too dull and boring. The red background made the pictogram image look bold and stand out and it looks more creative than the black.

Feedback
The badminton pictogram vector visual is bold, distinct and clear as a result of the silhouette form chosen to communicate the sport. As a result of this, the pictogram would maintain legibility when delivered at a range of scales and points of delivery. The defined form of the pictogram also creates impact and a spree - dominating aesthetic, which too wouldn't get lost at a smaller scale. A possible legibility issue comes from the shuttlecock, in that it is the smallest element in the image, and therefore may lose its persona and distinction at a smaller scale.

The deep red colour chosen to communicate the pictogram in conjunction with while means this monochrome visual provides a strong tonal contrast that creates clarity, distinction and energy - appropriate in the communication of the sport. Also, the colour means legibility will be maintained at a range of scales. The colour choice, although not directs informal by the sport, is effective in that it differentiates from all other colours other colours used typically to communicate sports.

The design would be able to be effectively produced across both digital and print based media due to its dynamic aesthetic. The distinct design would easily be reproduced using different mediums including vinyl, 3D signage and projection.