The sign
Pictograms - used to be warn, guide or protect. Needs to be immediately decipherable and internationally recognised.
Semiotics
Semantics - signs & meanings dependant on context, knowledge, society and culture.
Syntactics - formal, unambiguous, succinct form, brightness, colour, movement, material, scale, position and shape. For example, road signage - Margaret Calvert.
Pragmatics
Indicative - allowing someone to do something by choice
Imperative - influencing the reader and telling them not to do something
Suggestive - creates an emotional response to influence their decision
Basic signs
The square - symbolic object that is seen as an ideal background for traffic signs as it is a disquieting sign therefore it indicates an intention. Usually seen I'm America and Australia.
The triangle - placing the triangle on its apex obtains a direction, giving it character.
The triangle - placing the triangle on its apex obtains a direction, giving it character.
Horizontal side forms ideal signs for road signs because of the symmetry - used in road signs.
The circle - the rounded forms are addressed more strongly than any other sign. The sign makes you feel claustrophobic.
The arrow - expression of movement or direction.
F.H. Stingemore - London Underground 1919 - 1933
Harry Beck - London Underground 1933 - present
Lance Wyman - Mexico City/Metro Signs
The Line - The Beautiful Meme
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