I produced a set of 3 questions for my final brash typeface and the reviews were:
- Does
the final typeface design effectively communicate the word ‘brash’?
• Yes,
hard cut edges.
• Yes
cause it’s bold, in your face.
• Yes,
very bold colours too.
• Very
bold, stands out.
• I
believe so, the non-linear stylisations to the letterform give a sense of rush
and a lack of care.
• Yes,
communicates it well but not as outgoing as it could be.
• Yes,
the way some letters take up lots of room makes a bold statement, words aren’t
confined.
• Yes
bold in your face makes it stand out.
• Yes,
harsh angles, bold.
• Yes
I like the idea of a modern take on an old word. The slight changes in italicised type is a clever concept.
• Yes
due to it’s bold and eye catching design.
• “Brash”
is a word that makes you think in something unexpected and crazy. I think your
design stayed subtle, which is ok, but lacks some craziness.
• You
had a hard word and communicated it well with your typeface.
- Where
do you think the type will be used?
• Product
packaging & advertising or comic books.
• Magazine
covers.
• Editorial
and website.
• Billboards
and advertisements, can imagine it moving or flashing.
• For
display purposes-signage-website-editorial-some brandings.
• Fashion
and lifestyle journals, perfect for a title due to the bold design.
• Magazine
or junk food branding.
• Display
and wacky play area (warehouse)
• Posters,
large scale.
• Posters
for a loud, in your face brand. Maybe a skate boarding company.
• Posters/magazine
cover & article & band posters.
• Anywhere
really, it’s very adaptable! Perfect for display type, but maybe too complex
for copy text.
• Posters!
Shop sign.
• Fashion
for skateboarders or surfers.
• Your
typeface would work well on signage and posters/billboards. It would not work
well as a block of text.
• Magazines,
adverts, signs.
• The
uses would be book publishing/posters and reference for LEGO design.
- What
did you think at first when you saw the typeface?
• Reminds
me of Lush the soap brand.
• It
has a lot of energy.
• Very
bold and striking (in your face) (colour consideration). Lovely colour choices,
opposing colours add to this idea of ‘brash’.
• I
thought it made a statement.
• Very
striking due to the use of colours.
• Loud,
comic-y (not funny) style.
• Pink
Panther typeface because of irregularities. I like the angular crossbars &
that it relates to the adjective.
• Modern,
contemporary, fun, nice colours. Has a lot of emotions.
• In
your face, immature.
• I
could have more modifications.
• Works
well in colour versions – strong.
Other feedback:
·
Nice use of colours.
·
Like the use of contrasting/opposite colours.
·
Upper case, good choice.
·
Nice colour presentation.
·
Good use of words in ‘manifesto’ quirky – loud
etc.
·
I would avoid using unique to define something
(manifesto). You could say the contradiction between words and shapes makes it
an interesting choice so far….
Feedback summary:
I have had mainly positive
feedback in regards to my ‘brash’ typeface. Most people said that it is a bold
typeface and does stand out well as it catches the eye. They have described the
type as being striking, energy fueled, loud, comic-like, modern, contemporary,
immature and has a lot of emotion. However, I did receive some comments that
said to it more audacious and prominent and that I could’ve done more to make
it look more brash.
The typeface could be seen in
magazine covers, product packaging, advertising, comic books, editorial,
websites, billboards, signage, fashion and lifestyle journals, posters, shop
signs and book publishing. This gives me a wide range to work with since I
thought it’ll only look good on posters and album covers. The typeface would
not work well in a block of text as said by a reviewer, which is understandable
since the type looks too bold and thick to be easily read.
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