Proximity/unity - In design, proximity or closeness creates a bond between elements on a page.
Unity is achieved by using a third element to connect distant parts.
Alignment - brings order to chaos.
Repetition/consistency - repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go.
An introduction to Grids & Proportions
Fibonacci & Golden Ratio is made up of the ratio 8:13.
Canons - Principles of a page layout design used to measure and describe proportions, margins and print areas.
Van de Graaf
Tschichold - Golden Canon - Octavo
Canon is the body of rules, principles, or standards accepted as axiomatic and universally binding in a field of study or art: the neoclassical canon.
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