Setting Type

Setting Type

Grid sizes - 2x4, 3x6, 4x8, 5x4, 6x6.

The more the grids, the more flexible your workspace is going to be.

Legibility

The quality of being clear enough to read. 

Fassett's Theorem Of Legible Line Length .

Typeface, serif/sans and x-height will determine the legibility of the text.

Readability

The quality of ease with which a reader can understand a written text.

The way in which words and blocks of type are arranged in layout.

The tracking/kerning, leading/line height, type size, contrast and hierarchy can determine its readability. 

Type/contrast

Stick to no more than two type sizes on a printed page, but there are expectations. 

Alignment

Should be consistent. It is better yo keep alignment on the left side as in our culture, we would read from left to right therefore, to would be the easiest to read. 

Rag, flush left, centred, justified are the types of alignments. 

Rivers

Used in justified alignment which is the larger spaces in between letters/words.

Orphans

An orphan is a single word, part of a word or very short line, except it appears at the beginning of a column or a page.

Widow

A widow is a very short line - usually a word or the end of a hyphened word. It is considered as poor typography because it leaves too much white space.

Study task
I found an Indian takeaway menu online called 'Delhicious' and used it as my base to edit a section
of the menu that may be difficult to read and try to make it more readable.

 

The first image is from the original menu and the second is the edited version. I've changed the paragraph that starts with 'Tandoori is a clay..." I thought it would look better and more consistent with the alignment in sync with the menu options. I think the edited version looks more readable to the consumer as the letter always starts on the same side (left).