Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Evaluation

The final design of the chocolate bars are quite simple yet playful like The Grown Up Chocolate Company’s brand.

The final design appears to keep up with The Grown Up Chocolate’s nostalgic concept as the ingredients such as the candy floss, popcorn and doughnuts are flavours that are associated with childhood and guilty pleasures. Another guilty pleasure for adults is alcohol so having a mix of both alcohol and sweet treats, in
a vegan, dairy free and nut free chocolate bar would make it seem less of a bad thing to indulge on.

The whole design of the packaging looks enjoyable, lively and impactful as the type-heavy product name and description is balanced out by the simplicity and distinct pattern design in the background.
The key message of the product being dairy free, nut free and vegan, we have also added ‘Free from children’ as we wanted to reflect the humour of the brand and also as it should be for adults to enjoy.
The packaging design and the landing page of the website work together to create a fun - adult themed, chocolate and alcohol infused indulgence.
The landing page is supposed to remind the audience about the games that they used to play and remind them of what they enjoyed as children.
‘The Chocolate Cocktail Collection’ range shows to The Grown Up Chocolate Company’s audience that they are chocolates that are reminiscent of childhood but with an added fun surprise. The new range is supposed to make the audience feel like a child again - giddy and enjoy the little things such as the unique flavour of the collection.

As the brief was quite broad, we found it difficult to come up with ideas for the target audience therefore had to interview some people from their target audience. The interviews took longer than expected as the interviews have been condensed and there were some people that didn’t want to be asked questions.

The external collaboration with Karolina was difficult as we are both in different cities and we both have a lot of work going on at the same time. The communication was informal therefore we couldn’t get a clear idea of what we wanted.

However, overall, we both pitched in and created the design for The Grown Up Chocolate Company and are happy with the outcome.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Submission board

Brief 5: Starpack Luxury range of cans for teas or coffees (Collaboration with Stephen Dale) - Submission board

Brief 4: Ohh Deer PAPERGANG - Evaluation

The final outcome of the design does seem to be quite simple but when you look at the design closely,
the design is more intricate and detailed. The design compared to previous designs is unique and there have been other designs which have been simpler.
I did enjoy creating this design as I was able to use my knowledge of astrology and the zodiac to influence my design decisions. The cryptic and pronounced Scorpio and Libra sign is an element that would only be known by those who appreciate the zodiac which makes it seem exclusive and intriguing.

Overall, I think that the design is appropriate to the October Papergang subscription service as I have followed the celestial/cosmic trend for Autumn/ Winter 2018/19 and also have added a hidden element to the design which is fun to the audience to notice.

Brief 4: Ohh Deer PAPERGANG - Final design

When it came to placing the patterns such as the stars, moon and orbs into the design, I thought that it would be subtle yet appropriate to make the Scorpio and Libra sign opaque and bolder. I did this because I am aware that they are both signs of Zodiac that are for the month of October.
The background of the design was created using Photoshop where I had to use the overlay and grain tool to get the background to resemble the midnight sky. The patterns (except Scorpio and Libra) have75% opacity and have a grain effect so that it seemsmore realistic and imperfect. This also makes it appear less overwhelming.

The design purposely lacks colour as it is supposed to represent the galaxy and the patterns are supposed to seem illuminated in the sky rather than colourful.

Brief 4: Ohh Deer PAPERGANG - Design development

As someone who has an interest in astrology and planets, I had chosen idea 3. For the design,
I originally thought about the idea of including all the zodiac signs in the final Papergang box design.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Final outer packaging design

For the final layout of the packaging design, I designed it so that most of the elements such as the barcode placement, ingredients and descriptions were in the same placements as their existing design expect it included the additional information about their new vegan, nut free and dairy free range.
The final design is positioned vertically as it allows more room to include the product description and have the pattern design sporadic and minimal.

The logo placement within the pattern design merges better as the sparse illustration design as it allows for more white space overall.

The product name and description of the chocolate bar is created using The Grown Up Chocolate Company’s typeface which is Proxima Nova. As the brand has existing designs that show that they experiment with type formatting, we also did the same to our design and made sure that the typesetting fitted equally within the centre of the design. We have altered the point size and the tracking of the type according to the product name and description of each bar.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Landing page

The landing page follows the same layout and design theme as the packaging design to make it cohesive. The design is kept neat and straightforward so that the witticism of the advertising element would draw more attention to the audience.

The 'Spin the bottle’ connotation is a representation of a drinking game but instead, showcases a range of enjoyable alcohol chocolate bar flavours.

If the landing page was live, the chocolate bars would expand a little on the landing page to show the user that the page is interactive, then the chocolate bars would spin unless the user hovers their mouse over the chocolate bar, the chocolate bar will stop briefly.

Brief 4: Ohh Deer PAPERGANG - Ideas

As this brief was broad, it meant that I could choose to design or create anything that I liked.
Some of the ideas I came up with were things such as illustrations of dogs or something around trees and nature.

To get more inspiration, I looked into trends - especially for Autumn/Winter 18/19 as the subscription box will be available in October.

Idea 1: Floral pattern design featuring a vintage pop style.
Idea 2: Nordic themed - simple and geometric.
Idea 3: A celestial/space theme.

Brief 4: Ohh Deer PAPERGANG - Research

Papergang by Ohh Deer is the UK’s no.1 stationary subscription service. They send out a box every month of stationary items and desk accessoriesthat they have create in collaboration with differentartists.

Previously, Papergang have collaborated with Gemma Correll, Nina Cosford, Jacqueline Colley and Arden Rose.

Brief 4: Ohh Deer PAPERGANG - Brief

The Papergang brief is to create a unique design for October’s subscription box. The brief is open and allows the artist to create a design that they desire but it has to be original.The required outcome of the brief is to create a cohesive Papergang box, notebook, coaster, greeting card, a pin, desk pad and gift wrap.

Ohh Deer already supplies the flatlay file fordesigners to layout their designs onto.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design pattern

The colours chosen for each chocolate bar packaging design were selected by the representation of each ingredient. We tried to limit the colours by selecting from the similar shade range but, also made sure to make the colours pop and stand out so that it shows that it is fun and all flavours are different.
I created the pattern illustration of the candy floss and champagne and doughnut and Irish cream flavoured bars by hand and then I added the colours later on. We chose the colours of illustrations as close to the actual product itself so that it would be as realistic and easily recognisable by the audience as it corresponds to the actual product itself.

The type-heavy design on the bottom half of the packaging balances out the pattern design and keeps up with the brands existing design; The Grown Up Chocolate Company always has their product description loud and clear so we experimented with kerning, point sizes and styles on the packaging on each row but overall, kept the description looking uniform and clean.

As most of The Grown Up Chocolate Company’s chocolate bar layouts are usually horizontal with thetype on the left, we kept it that way as we thought itwould look consistent to their existing designs.

However, even though the logo didn’t appear much of an issue on the candy floss and champagne and gin and tonic with lime and popcorn design, it didn’t work out with the doughnut and Irish cream design. Overall, we thought that the horizontal layout didn’t allow enough room for the product description and the logo to look coherent. The logo in the centre of the pattern design wasn’t working out as it looks overwhelming and the elements clash.

The pattern design was also an issue as the orderly layout makes the design seem flat and boring.
We wanted to introduce the design so that it was more subtle and would appeal to The Grown Up Chocolate Company’s customer profile and not to children.

Brief 2: RSA Fair Play - Submission board

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design development

We discussed the design idea again and decided to keep the flavour combinations as we think that the mix of alcoholic drinks with treats that we associate as children would be a good medium and reflect the idea of The Grown Up Chocolate Company’s brand.

We finalised the design to bring in elements of humour, playfulness and adulthood, to show cohesion with their existing designs.

We decided to simply keep to the flavours and make the design from there. The fun fair theme was not working for us and it was becoming complicated.

I designed the patterns for the candy floss and champagne flavour and the baileys and doughnut whilst Karolina created the gin and tonic with lime and popcorn as she already had the elements to that design.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design development

As we did the gin and tonic with lime and popcorn idea first, we thought about trying to place the elements on the model, then decided experimented with the model being different fun-fair elements.

The idea then developed into something where the chocolate bar would have a cut out where you would be able to see the chocolate bar itself but then it got complicated.

We tried many times to get the design right but the fun-fair idea was getting too complicated and it was becoming less fun-fair themed. We also felt that the idea of having the models on the design didn’t work and wasn’t making any sense so we decided to start again.

Brief 3: YCN - The Grown Up Chocolate Company (Collaboration with Karolina Gliwa) - Design ideas

 

We wanted to use illustrate models onto the design as we felt it was appropriate to target the younger and middle-aged audiences. The models would almost be a representation of them in the theme park but as an adult instead. We got the idea from The Grown Up Chocolate Company’s existing deign of the child wearing adults clothing. I was supposed to create the theme park design and Karolina would create the models and we would come together and alter the design if appropriate. We wanted to make the design diverse so we had the idea to have different women on each flavoured chocolate bar be a representation of them in the theme park but as an adult instead. We got the idea from The Grown Up Chocolate Company’s existing deign of the child wearing adults clothing. I was supposed to create the theme park design and Karolina would create the models.We wanted to make the design diverse so we had the idea to have different women on each flavoured chocolate bar.