The brief is to create a design for screen that solves a problem and makes it easier for people in everyday life. Create an engaging screen based user experience for a media of your choice. This could be: website, app, streaming service, title sequence, onscreen graphic overlays.
Identify
The client, the problem, target audience, the aim of the project (what you're trying to achieve).
Role of communication
Deliver an exceptional digital experience that engages the audience. Maximise the potential of digital devices.
Considerations
Must be global - inform design decisions.
Mixed media
Images, audio and video should be used to communicate your message.
A campaign website should be live from four to six weeks ahead of the launch and approximately four weeks afterwards.
Consider the process and production, relationship between design and developer, role and skill set of the developer.
Research what already exists in a design field, how innovative you can be. Research into user experience and user interface.
UI = User Interface
UX = User Experience
Screen based
- Computers
- Television
- Mobile phones
- Sat-Navs
- HUD's
- Projectors
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