Studio Brief 01 - A-Z Type in Context: Top 10 Restaurants in Manchester Chinatown: Evaluation and Images

The final publication of 'Manchester Chinatown: Top 10 Restaurants' features reviews of real life customer experience according to TripAdvisor as it appears more trustworthy for tourists/foodies that will use/read the publication. The restaurants are in order from 1-10 of the overall average restaurant rating so that the customers aware of ranking. The layout of the publication is very minimal and simple as it is suppose to be a straight forward informative guide where each restaurant is featured on a double page spread; there are images and restaurant information on the left and random TripAdvisor reviews on the right. The publication also features a brief history of Manchester Chinatown as tourists may find it to be interesting and will add to their experience. The top 10 restaurants and cuisines are reinforced on the last page as a summary if they want a quick guide to see what restaurant offers what type of food.

Helvetica was chosen as the typeface throughout the whole publication as it is a neutral typeface and offers no definitive influence of the readers decision as the publication is non-biased and it would appear more trustworthy to the audience.

The red (cb2a32) colour choice of the cover was inspired by the importance of red in Asian culture and how it is a dominant colour that represents luck. The colour was taken from a similar red from the image on the cover as it would make the publication look more realistic and harmonious. 

The one-off production of the publication cost a total of £8 which is expensive however, if it was mass produced, it would be cheaper as the materials, such as the glue to perfect bind will be used on numerous publications as it doesn't require much and is a cheap way to bind and secure the publication. However, the stock used in the publication was disappointing as it wasn't the original satin/glossy that it was suppose to be printed on as it was made aware that the stock would crack more. Even when a matte stock was used, it still cracked at the side where the publication cover had folded. The second time that the publication was printed, the same stock was used and the cracks on the fold weren't as significant as the first print.