OUGD503 - YCN UK Greetings: Final Idea and Research

The last idea of creating a greetings collection for a real issue would be the most effective and impactful since its uncommon. The niche idea may be unexpected but it would make people become aware of the dangers of our wildlife.

The type of card that I want to create is everyday cards as it not as common as creating birthday cards which would make the design more special and unique.

Everyday cards - Thank You, Get Well Soon, Sorry, Thinking of you, Sympathy card.

Having seen numerous seasonal television adverts such as John Lewis (The Bear and the Hare/The Dog), Waitrose (Robin), Sainsbury's (Mog the Cat) they all show different type of wildlife animals which go from sad to happy. The adverts show the animals alone and lonely for the whole year except for Christmas. The adverts are a thoughtful message, making people become more aware of British Wildlife, however, it doesn't show the endangerment or threat towards the animals but rather them looking happy and seeming like everything is fine. The range that I want to create will be in collaboration with a charity and will use animals that are endangered so it shows the audience to think more about the animals and make them aware of their potential extinction. There seems to be more advertisements about tigers, pandas and lions but there are not many advertisements about British wildlife so people may be unaware. The reason why I have chosen British wildlife as opposed to any other animals is because they are UK greeting cards, aimed at the British public.

Research

• British Wildlife - Wildlife Trust Charity
• Sending/receiving cards is a British tradition
• John Lewis advertisement uses animals so they can evoke an emotional response from people because they love animals.
• Adverts about endangered leopards/pandas/jaguars but there isn't anything to remind people about British Wildlife
• People don't know about wildlife - forget
• Reinforcing the notion of cards with wildlife
• Use pun or irony to evoke an emotional response -  link them to what types of animals are endangered.
• British Wildlife is an issue that people don't really think about
• Mother's day/father's day card - makes you think about them animals have parents too - evokes an emotional response
• Reinforce the notion of Britain through British Wildlife and the custom of card sending itself
• Red squirrel - Sorry
• Bumblebees - Thank you
• Turtle dove - Sympathy 
• Tortoiseshell butterfly - Get well soon
• Design styles - illustrations, realistic, minimalistic/simplified shapes
• Method of design - digital, drawings, paintings, screenprint, linoprint, etching