Thursday, November 17, 2016

OUGD503 - YCN UK Greetings: Brief Interpretation

UK Greetings are the largest direct to retail publisher of greeting cards and social expression products in the UK, so most of their products can be found in most high street stores, independent retailers and supermarkets. They have a sister company, John Sands and are part of the American Greetings family which is the largest privately owned greeting card publisher in the world.

The brief is to create your own collection of: 
  • 4 Single getting cards (105mm x 159mm, 121mm x 184mm or 140mm x 140mm size), 
  • Boxed notecard set (110mm x 132mm), 
  • Gift bag (267mm x 330mm), 
  • Repeat pattern wrapping paper, and a 
  • Notepad cover (A4 or A5)
The designs can be in any style so it can be illustrations, hand drawn, painted, graphic etc... It can also be for any occasion such as birthdays, everyday, mother/fathers day etc... However, the design must be consistent to some extent. The name of the range should be inspired by the design collection.

The reason why this brief was chosen is because it it allows me to experiment in the type of design I like as the requirements are minimal, it allows me to broaden out on the types of designs I want to create.

Deadline
23rd March 2017




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