OUGD505 - Leeds Public Spaces: Marks & Spencer Advertising History

In 1884, Michael Marks opened his own penny bazaar in Leeds Kirkgate Market where he is advertising slogan was 'Don't ask the price, it's a penny.

In 1894 Thomas Spencer, from Skipton joined into the business which has now become famously known as 'Marks & Spencer'.

From 1903 onwards, their goods were branded as 'Marks & Spencer Ltd'.

In 1928, The St. Michael brand was set up on most of their goods. No item could be a St. Michael product unless his son, Simon approved.

1931/1932, They produced 2 editions of the Marks & Spencer Magazine with advertisements and articles included.

1941/52, Very little advertising during the war could be carried out. Each clothing item had

to carry the utility label as well as the St Michael logo which was green and in a shield shape.

In the 1950s, they advertised on cinema screens and on TV.

1951, To make the St Michael logo appeal to women, it was changed from a simple font to a handwritten style.

1958,  The first coloured printed advertisement was published in Woman magazine. It featured brightly coloured dresses, skirt and blouse outfits. 

In 1995, they featured their first poster campaign.