OUGD503 - Collaborative Practice: The Grown Up Chocolate Company: Mock Ups of the Tray Design

Inside tray
The inside tray was to be simple but also be humorous. We used the typeface that are on their product packaging which is Proxima Nova. The idea again was to create there different sections in the tray so that when you take one chocolate bar out, it has a hidden message that makes sense on it's own and when you take them all out, it makes a sentence. I only used colours that are already used on the outer sleeve as we didn't want more colours as it may look tacky.

We thought that just having Nice try kid... would be a slightly boring and not that amusing. 

We had already discussed that this could potentially be the inside tray since its humorous, playful and fun which is what we are going for. The words makes sense on it's own and as a sentence so when you pull a chocolate bar from either side, it wouldn't be confusing. We liked the last one the best since in the brand assets given in the brief pack, 'Kids stay out!' should be a hidden menage so we used half of the slogan on the middle section to still promote the same message.

I also tried it so that they were actually sectioned off and used colour so that it looks more lively and to show that the words go together but they also have their own meaning on its own. After discussing this, we do prefer it with the boxed sections and we like the blue instead of the pink since the reverse of the sleeve design is very pink and we didn't want to add more to the pink and so the blue tray balances it out.

Reverse tray

We decided to keep the reverse of the tray the same pattern as the front of the sleeve design as it shows cohesion and when you put the reverse tray and front sleeve together, you can see the full design effect. We also didn't want to add anything new to the reverse tray as the consumer may be overloaded with information and messages.

Hidden messages
On the brand assets, they have elements that strengthen their brand image in the form of hidden messages such as 'Enjoy' or 'Kids stay out!' which will be hidden on the bottom border of the tray where the consumer can only see it at an angle.