The 2012 rebrand of the Whitney Museum by the Experimental Jetset has made the W on the logo to look crisp and thin so that it looks classy and effortless.
The 'WHITNEY' on the left side may look too heavily placed onto one side but it works out since
Experimental Jetset has made the logo to be adaptable according to the block of writing; the less writing, the more narrower the right side of the W will be, more text would mean that the right side of the W will be wider. The versatility and playfulness of the type could also represent the versatility of the arts in the museum. The colours of black and white is sleek and modern to make it look classy.
The W is ambiguous and looks more like a shape than a letter as it is very thin and wide which makes it look odd. If you look at it, you can see a zig-zag aspect which could mean instructions such as directions or a wider range of information. Which is also why the standalone logo W without the 'WHITNEY' aspect would not be as effective because people may misinterpret it for instructions or as a symbol.
http://www.experimentaljetset.nl/archive/whitney-museum-identity
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