Typeface Design

Mueller Brockmann's classic and lead typeface consists of: Garamond, Caslon, Baskerville, Bodoni, Clarendon, Berthold, Times, Helvetica and Univers.

The task is to repurpose individual shapes (letterforms) to work together. 

I was given the word 'brash' therefore I have to make my type look bold as the meaning is assertive in a rude, noisy or overbearing way.

Synonyms

Bold, cheeky, cocky, imperious, reckless, rude, brassy, shameless, forward, disrespectful, brazen, assuming, imprudent, nervy, insolent, defiant.

Antonyms

Cautious, shy, timid, afraid, careful, discreet, fearful, reserved. 

When thinking of the word 'brash' I would associate the type being in movie posters and CD covers. Therefore, I have researched into metal and rock genre for music; film noir and thriller for movie posters. The typography in each image is what I would think brash typography would look like and where it would be in its element. Although the typography is different on each image, they all have this bold and harsh type in which I would have to make mine look similar but with a serif font.

I have chose Clarendon and Caslon as my two first instinctual typefaces because I think they both look bold and harsh. I have chosen serif typefaces because I think the extra details from the strokes makes it look that more assertive than a sans serif font. I think Clarendon may be better than Caslon because it looks thicker and stands out more.