OUGD505 - Product, Range and Distribution: Typeface consideration

The typeface for the leaflet would have to be clear and quite bold so it would be easier to read for younger audiences. As Comic Sans is a typical school typeface due to the fact it is supposedly easier to read, it would be ideal to use a sans serif typeface as it appears cleaner therefore easier to read.

Gill Sans is a classical typeface and is known for being proportionate. The proportions of the typeface makes it appear lively and fuller. Gill Sans is a popular typeface used on many logos and many Penguin Books.

Helvetica Neue which is an alternative version to the original Helvetica typeface has been altered to look more legible and have an improved appearance to make it look more harmonies and consistent. As Helvetica Neue is a supposedly easily legible than the original neutral Helvetica typeface, it may work well as the typeface for younger children to read.

Futura is a geometric style typeface that is made to look modern and elegant. The thing that stuck out the most for this typeface and the reason why it was the most suitable typeface to choose is because of the lowercase 'a'. Young people are taught from an early age to write the 'a' in traditional way other than a fancier way so it may be easier for them to understand and to engage with - making it more legible. This way, it is easier for young people to recognise letters.