The 1991 Jan Tschihold book 'The Form of the Book: Essays on the Mortality of Good Book Design'
Deviant formats: Books have to be handy. Books wider than the ratio 3:4 (quarto) especially square ones are ugly and impractical. Good proportions for books were and are 2:3, Golden Section and 3:4.
Inarticulate and shapeless typesetting as a consequence of suppressing indents.
White and stark white stock is highly unpleasant to the eyes. Slight toning to the paper stock is more pleasant as it is not obtrusive.
A book should have a purpose so it would make the reader feel something.
Extracts from 'Every Book Starts with an Idea: Notes for Designers' by Armand Mevis
'As designers, we are as responsible for content as everyone else' - Publication must have a purpose and a reason as to why it has been produced.
'Design and content need to go hand in hand, like a perfect dance. Sometime there is too much design and not enough content, or the other way around: you need to find the right balance' - The whole content and design of the publication must be both informative and interesting to look and not one more than the other.
'Rethink what a book can be. Rethink the form, rethink how information can be organised, rethink the editing, prose alternative directions' - You have to open about making decisions in case something goes wrong or something isn't possible to produce.
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