Studio Brief 01 - A-Z Type in Context: Top 10 Restaurants in Manchester Chinatown: Final Idea and Considerations

The final publication idea will be based on the 'Top 10 Restaurants in Manchester Chinatown' concept for the final publication idea as it is the most informative and will be aimed at the mass market rather than the other two concepts ideas which means it would reach a higher audience. Featuring 10 restaurants for the booklet seems the most appropriate as it is a commonly accepted frequency concerned with ratings and listings. If the publication was to be distributed, it would be found inside local newspapers as an extra guide booklet. The publication will be aimed mainly at tourists and also everyday people that may be interested in Chinatown in general or foodies. The publication will be aimed at anyone above the age of 16 as it only conveys general information about the restaurants.

The publication will include an image of the restaurant shopfront, restaurant information, address, reviews and ratings. Each of the 10 restaurants will be featured on a double page spread so that it would have enough information and reviews about the restaurant. The restaurant reviews will be in association with TripAdvisor since the reviews have been made by real customers, making it more trustworthy.

Ideally, the stock that will work best with this publication is a satin/glossy finish as it would make the images appear more high quality as it would have a sheen, making it look more luxe. Matte may also be considered as the publication is suppose to be free so any sort of cheap stock will work.

Perfect bound is the most suitable for the publication as it is cheaper and more sturdy as opposed to being stapled.

The top 10 Manchester Chinatown restaurants on TripAdvisor are:

1. Try Thai
2. Teppanyaki
3. Happy Seasons
4. Wasabi
5. I Am Pho
6. Phetpailian 
7. Little Yang Sing
8. Yuzu
9. China City
10. Yang Sing