Address a key external theme such as a national or international competition/project. The briefs should reflect your interests in the design industry. This would help develop experience professionally in the design industry with realistic deadlines and competition.
Design a response to a 3 different live briefs - one substantial brief (D&AD/YCN/ISTD/RSA) and two smaller briefs (Secret 7", Feathr, Penguin Design Awards).
Research the background information of the brand so you have an idea of their whole ethics and possibly their previous work.
Responding to commercial briefs
- The opportunity
- Altruism
- Charity
- Good exposure
- Future design work/get yourself known
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