- Research the book
- Research the author
- Read the contents/summary
- Previous artwork
- See if it is part of a series
- Read the book reviews
- Read the book
- See other contexts of the book
- Research the theme of the book
- Research the genre
- Research the settings
- Research the authors other books
- Analyse the characters in the book
- Research the location and the art of the book
- Analyse the influences of the book
- Year of publish and year written
- Previous winners/shortlisted
- Artwork of the same genre/competitors
- Target audience
- Current book trends
- Ambiguous visual responses
- Tone of voice
- Advertising of the book
- Analyse your own visual style
- Research the judges style/research their work/examine their interests/professional background/previous competition judgements/look at their social media/see who they follow/personality
- Visual research on innovative design won by people on the Penguin books
- Judging criteria
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