Tuesday, January 23, 2018

Brief 2: RSA Fair Play - Sustainability and circular economy

Circular economy/design is the process of restoring and regenerating material whilst trying to minimise impact by keeping the material in use as long as possible.

‘A package is a functional tool that fulfils the variousrequirements of commerce. package designers must take into account the entire life-cycle of the package they are proposing, from its place within the brand hierarchy to the practicalities of transportation, containment, storage, display, and-use and disposal.’Designing Sustainable Packaging by Scott Boylston (p.g. 26)

To eliminate wastage, we should be more environmentally conscious approaches when buying or throwing goods such as recycling or re-purposing materials. We should also try to think about what
we really need and if the amount we buy is necessary.


Packaging plays an important role in toys as manufacturers have to think about the safety of the child, materials used and the environmental impact.

To be sustainable, we have to make a conscious effort not to use methods that may harm or impact the environment or people. This could be by eliminating simple output methods such as production and lead time, electricity, using less wasteful materials etc.

No comments:

Post a Comment