Tuesday, January 23, 2018

Brief 2: RSA Fair Play - Brief

The RSA 'Fair Play' live brief is to re-design or design a consumer toy but eliminating waste, producing something environmentally friendly and using circular design principles.

A large number of toy packaging and products amount to discarded landfill and has a large impact on the environment.

Thinking about what already exists in the market, produce something that is different, innovative and a new experience. If possible, help them understand and learn to be more environmentally friendly.

The toy can be targeted and designed at anyone of any age.

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